It's no secret that MySpace has become a key part of the promotional machinery behind big Hollywood releases. Now the social network has produced metrics underscoring the leading role it plays connecting studios with young audiences.
According to a Nielsen study commissioned by MySpace, the site is the top Web destination for 15- to-24-year-olds looking for information on new movies. Nearly 30% of consumers in that coveted demographic turned to MySpace first for movie searches, beating out Yahoo and Google, each with 23%. AOL trailed with 14%.
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