Despite tough economic times, families are still out there shopping, and video games are at the top of a lot of lists.
Experts expect overall retail sales to grow a modest 2.2% over last year, but sales of video games could improve as much as 15% over 2007, says analyst Michael Pachter of Wedbush Morgan Securities. "With the hours of play that video games give you, it's a very cost-effective purchase," he says.
This past weekend and recent trends are giving gaming retailers reason to be optimistic. The Game Crazy retail chain, with 562 stores in the USA, had 50% higher sales on Friday than in 2007, and more than 30% higher sales Saturday.
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