2.19.2009

Under the Influence

From Chuck Colson:

Approximately $60 billion is spent every year on television advertising. That’s $200 for every man, woman, and child. It is spent in the hopes that by seeing something on television, people will think or act in some desired fashion.

Judging by the reaction to a new study on television’s effect on our kids, that $60 billion might better be used as kindling.

The study by the Rand Corporation followed 2,000 kids between the ages of 12 and 17 for three years. It asked them about “their television viewing habits and sexual behavior.” The shows they reported watching were analyzed “to determine the frequency and type of sexual content the adolescents were exposed to during their TV viewing.”

The researchers found that adolescents with “high levels of exposure” to television shows containing “sexual content” were twice as likely to be “involved in a pregnancy” as those with less exposure.

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