“There was a time, literally, when there were no teenagers.”
What Diana West is suggesting in The Death of the Grown-Up: How America’s Arrested Development Threatens Western Civilization will undoubtedly sound ridiculous to thousands of youth pastors, family therapists, and advertising gurus whose livelihoods depend on entertaining, counseling, and selling to teenagers.
Nevertheless, West argues that adolescence didn’t always exist. In fact, it is a quite recent phenomenon. The word “teenager” wasn’t really used until 1941, after all. In virtually every other culture in the history of the world prior to late 20th century Western culture, kids became adults. Not so anymore. They now become teenagers, or, to put it in more sociologically acceptable terms, they become adolescents.
THE CREATION OF THE TEENAGER
What happened to bring about this new stage in human development? The sexual revolution and political upheavals of the ‘60s are, of course, the most obvious suspects. However, West suggests a number of other things, some earlier than the ‘60s: a generation of disconnected fathers trying to deal with what they experienced during WWII, factories which once produced necessities for war began producing non-necessities for consumption, new marketing engines selling these goods to people who didn’t realize they wanted them, Chubby Checker’s Twist, Elvis’ hips, the Beatles’ hair, automobiles—perhaps more than one—in every home, the growth of Hollywood, and the recognition by the marketing engines of the fortune to be made from this brand new segment of the population.
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